Chitrangada Singh poses for PETA

Bollywood actor and star of the film Joker, Chitrangda Singh appears in a striking new joint ad for People for the Ethical Treatment of Animals (PETA) and Joker.

The ad captures her "bleeding" after an alien uses a syringe-like mascara wand on her eye, and the caption reads, What If Aliens Tested on Humans? Ban Cosmetics Testing on Animals! The point is that testing cosmetics on animals is harmful and deadly to the animals themselves and also bad science - and the government should ban it.

The ad was shot by ace photographer Atul Kasbekar. Stylist Mehak Oberoi handled Ms Singh's hair and makeup, and the digital imaging was done by Prashish More.

This joint initiative between PETA and Joker also got a new name - PETAA (People for the Ethical Treatment of Aliens and Animals). "I think it's a good idea for the consumer to be aware because then you can decide to boycott or not, support or not, certain companies which are still testing on animals", says Singh.
The film features Akshay Kumar, a researcher probing the existence of aliens in the universe, who returns to his small native village. The out-of-luck Agastya takes it upon himself to put his crazy village on the global map and continues with his alien exploration from there. Although his plan draws attention to his village from around the world, it also comes with a great deal of risk.